SALT Apartment: Product Transformation and Digital Marketing for Tourist Apartments in Gran Canaria

Our team led the comprehensive transformation of four tourist apartment complexes in Gran Canaria, previously unbranded and distributed exclusively through tour operators. Under the new brand name SALT Apartments, we developed a strong brand identity, conducted a competitive analysis of the product in collaboration with the client’s management team, and managed the entire transition to a direct and digital marketing strategy.

The project included the design and development of a website with multilingual integration, the creation of corporate emails, and the activation of positioning channels such as Google My Business. We implemented our own booking engine and revenue management with dynamic pricing strategies for B2C sales and OTAs such as Booking.com and Expedia.

In addition, we implemented the MEWS PMS with all its operational modules. The result: a complete repositioning of the product, focused on the end customer and ready to compete in today’s digital environment.