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Sales Director
Organic Hotel

Mas Salagros is a 5* organic hotel 20 km from Barcelona. Located in the heart of the Serralada Litoral natural park (D.O. Alella). It has 60 rooms of different categories located in different buildings of the complex.

It is a multi-segment product that offers an interesting balance between Leisure & MICE. Ideal for a city break during the weekend and to organize company conventions or large events.

The ecoresort highlights five main values: Ecology, Nature, Service, Gastronomy and and an incomparable spa managed by Aire ancient baths.

In January 2016, it reopened with a new asset manager with phase one of construction completed and with a renewed management. Nerea Díaz de Argote joined the project as commercial director in July 2016.

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project scope

Collaboration in the project from July 2016 to August 2018

Position: Sales Director

duties

Reporting to the Hotel General Manager, and the Corporate Asset Manager:

  • Design strategy, business plan and budgets together with the general management. Responsible for maximizing income in accommodation and F&B (Objectives based on adr, revpar, occupation and govpar).
  • Support and coordination of MICE team and reservations and revenue management departments.
  • Revenue and yield management including rate and inventory management, room revenue forecast, to highlight: creation of forecasting tools and analysis by segments.
  • Control of distribution channels. Lead relations with all market segments, establishing parameters, quotas and negotiating rates. Responsible for the formalization of distribution contracts.
  • Search, negotiation and coordination of GSA (French, German and British Market).
  • Participation in workshops, fairs, conventions and other promotional events and commercial visits.
  • Coordination and support to the marketing team in different areas: to highlight, Slow Market, photoshoots, catalogs, merchandising and PR strategies.

MAIN ACHIEVEMENTS

  • Hotel reopening, promotion and product consolidation in the MICE segment, with key accounts.
  • Creation and training of the commercial team (5 people).
  • New catalog of experiences, concept development and commissioning.
  • Exclusive resort rentals. 
  • Participation in the process of creating the new website (Silver Prize at The Lovie Awards 2018) and booking engine.
  • Organization of the Fam Trip specialized in the german market with the sponsorship by the Convention Bureau of Catalonia and Vueling of airline tickets.
  • Ad hoc creation of management tools for pick up and segmentation analysis.
  • Management of the commercialization of the resort in the Formula 1 events and motorcycle grand prix, with Mas Salagros being the reference hotel for teams and sponsors.

CREDITS:

  • Asset Management: TUNDRA CAPITAL
  • Spa managerment: AIRE ancient baths
  • Images: Property of MAS SALAGROS
  • Opening Sales Director: Nerea Díaz de Argote
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